NZTE CASE STUDY

Find out how these companies are using our design-thinking service to create more desirable products and services, passionate customers, and dynamic, purposeful company cultures. Collaborating for success in China. Please check your email for a link to your download. Please check your email for a link to your download. A critical stage in international growth for any company is the point when they decide to establish a legal entity in-market and put their own people on the ground. The coaching that the imake team received helped them to develop a process whereby they now bring customer insights into their new product development.

Receive monthly insights, industry news, global know-how and events. Keep me updated on new resources, upcoming events or training opportunities. LIC’s intelligent drafting system Protrack Vantage. Download report Thank you for your interest in our resources. In addition, we also ran user tests to gain even more insights into areas of improvement.

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nzte case study

Receive monthly insights, industry news, global know-how and events. LIC’s intelligent drafting system Protrack Vantage. The lesson for all of us: It aims to help companies understand the motivations, behaviours and unmet needs of their customers beyond those that they can articulate.

Subscribe to our newsletter. Thank you for your interest in our resources. Keep me updated on new resources, upcoming events or training opportunities.

nzte case study

LICA Through customer insights, LICA were able to pause and pivot their strategy, saving them considerable time, money and mitigating reputational risk in-market. In addition, we also ran user tests to gain even more insights into areas of improvement. Actual customer insights, gained from face-to-face interviews revealed the risk of contaminated milk from mastitis was one of the biggest challenges.

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A key goal for NZTE was to decrease pressure on resources which could be done cwse offering more content through the website.

Subscribe to our newsletter. These are great examples that demonstrate the value of having people in-market and, specifically, the value of the PCNZ coalition to each of its members. The result imake applied this customer-centred design approach when developing its brand-new product, the Grainfather.

“Increased website engagement and conversion rates”

nzts The Grainfather has been so popular that their North American fans took part in a Kickstarter campaign to get it sold in that part of the world two years earlier than imake could afford to get it there. Another member mostly operated through wholesale markets in China meaning they had no line of sight to the end customer or even to retailers.

This enables New Zealand companies to position themselves in international markets in a distinctive and innovative way. As a result of the insights, LICA were able to pause and pivot their strategy, saving them considerable time, money and mitigating reputational risk in-market.

Utilising their relationship with NZTE and its network, he recently joined up with their Santiago Business Development Manager, Rhianon Berry, and they have continued to apply the design-thinking approach in South America. Please check your email for a link to your download.

Their purpose is to grow companies internationally — bigger, better, faster — for the benefit of New Zealand and NZTE provides advice and support to businesses exporting from and importing to New Zealand. The value of this coalition has not gone unnoticed. However, PCNZ members are doing so much more, like creating collective impact through joint in-market promotions and sharing market knowledge to support each other.

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nzte case study

On the NZTE website it is therefore vital that visitors can find the right information quickly and easily and that the content is audience centric, nnzte and close to source. Download report Thank you for your interest in our resources. Their initial market research led them to believe animal drafting gates and heat detection were the products that farmers needed in Wisconsin.

Through customer insights, LICA were able to pause and pivot their strategy, saving them considerable time, money and mitigating reputational nzt in-market. Find out how these companies are using our design-thinking service to create more desirable products and services, passionate customers, and dynamic, purposeful company cultures.

Case Study: Increased Engagement for NZTE Catchi Digital

If you shudy interested in finding out more about how NZTE can help catalyse collaboration and help your company add additional value to your existing international growth, contact us. Subscribe to our newsletter. I caught up with him recently and he shared some examples that demonstrate how being part of the coalition has helped the individual member companies: Collaborating for success in China. Receive monthly insights, industry news, global know-how and events.

Calculate your potential uplift. This enables New Zealand companies to position themselves in international markets in a distinctive and innovative way.

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