XYLYS WATCHES CASE STUDY

I will have more money to spend next year than I have now. The authors felt that such an orientation would help the long-term plans of luxury watch brands. What is a value curve? The case delved into several aspects of the perceptual fields associated with consumer behavior with the objective of finding the most appropriate approach to further the prospects of the Xylys brand. The results were based on the questionnaires administered to users and non-users of premium watch brands. These individuals actively sought new and unconventional experiences.

The only other major Indian player was P. How were such aspects of uniqueness related to other established brands? Hi, I am Sara from Studymoose Hi there, would you like to get such a paper? I want others to look up to me because of my accomplishments. It involves redefining the consumer segments. Watches as fashion accessories were in competition with a variety of other products such as apparel and fashion handbags; hence, watches had to have a clearly differentiated element of perceived utility apart from fashion.

Exhibit 3 Activities, interests, and opinions Potential users of premium watch brands When I must choose between the two, I usually dress for fashion, not for comfort.

Xylys case study solution by mustahid ali via slideshare | REPORTS | Case study, Study

Did the buyers srudy prospective buyers of premium watches hold watched specific stereotypical images of such watches? Xylys reflected their values, attitudes, and unique personal identities. The first went out of vogue since the bulky mechanical format did not allow for elegant design; it dropped in volume shares from 7. Such instances would be rare in a developed market, especially with regard to the purchase of a watch. The mean values were the average of the same across all the respondents.

Symbolic and lifestyle categories that were created in the last 20 years or so included apparel, watches, mobile phones, portable music players such as iPods, cars, televisions, two-wheelers, and spectacles, to name a few socially conspicuous product categories; brands made use of such psychological needs of consumers to position themselves, with one category often competing with another. Hi, I am Sara from Studymoose Hi there, would you like to get such a paper? Which are the factors that Watch Luxury can eliminate that players in industryname industry has long competed on?

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xylys watches case study

The liberalization of markets, the rising disposable income, exposure to western lifestyles, and the need for the new generation to establish an identity for itself were some of the reasons for the growth casf the luxury watch category in India. Titan was the only Indian brand in this sector currently, with Xylys at the luxury end of its portfolio.

Ramesh Kumar and Kasturi Baral prepared this case for class discussion. The different collections of Tissot included Touch, Sport, Trend, Classic, Gold, Pocket, and Heritage; and the price spectrum was much wider than that of Xylys, covering both the affordable luxury and the premium luxury segment with ease. How were such aspects of uniqueness related to other established brands? Growing trend of commoditization of the products and services have also put pressure on companies such asWatch Luxury.

Which watcjes needs to be created by the Watch Luxury that had never been offered by competitors in the industry. wathes

xylys watches case study

Wtudy had 28 states and seven union territories with a population of The case delved into several aspects of the perceptual fields associated with consumer behavior with the objective of finding the most appropriate approach to further the prospects of the Xylys brand. The demand from the middle and upper income groups promised to be the growth driver for this segment in — Early in the twentieth century, many multinational players entered the market, which was made possible by the EXIM policies that raised the bar on the import of luxury watches in India.

The other prominent brands in this space were Tissot, Seiko, and Citizen, in addition to fashion brands such as Watchew Armani and Hugo Boss. Sorry, but copying text is forbidden on this website. Luxury watches had a special appeal with regard to such an orientation among consumers. After a few years, Timex became an independent brand and set up its own distribution channels, cse emerged as a brand associated with the sports and casual wear segment.

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EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN INDIAN CONTEXT Essay

The statements were measured on a Likert scale ranging from Strongly Agree 5 to Strongly Disagree 1 for each respondent. Studt as fashion accessories were in competition with a variety of other products such as apparel and fashion handbags; hence, watches had to have a clearly differentiated element of perceived cqse apart from fashion. The case delves into behavioral concepts that are important from the viewpoint of brand perception of luxury brands.

This case is not intended to serve as an endorsement, source of primary data, or to show effective or inefficient handling of decision or business processes.

The authors felt that such an orientation would help the long-term plans of luxury watch brands. I rarely act according to what others think are the right things to buy. All Xylys watches were created with exquisite craftsmanship cass impeccable detailing, were painstakingly made from carefully selected materials, and were crafted with a passion for detail.

Xylys was a premium watch brand launched by Titan a few years ago; the brand was aimed at creating a unique perception among consumers.

xylys watches case study

Her Tissot watch was casr as a symbol of luxury and glamour complementing her multi-faceted lifestyle. A few decades earlier when HMT held a monopoly in the categorya watch was a product that anyone who had taken up a job aspired for.

The brand charter aimed to convey style, attitude, and power. How important was the “Swiss-made” label? The results were based on questionnaires administered to users and non-users of premium watch brands.

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